Coca-Cola is Coke - level 3, A12

Coca-Cola is Coke - level 3, A12

29-03-2012 22:00

Coca-Cola is a soft drink which is sold in shops, restaurants and pubs in more than 200 countries. Coca-Cola is an official name but people usually say only Coke. The name Coke is also a registered trademark of Coca-Cola since March 27, 1944.

Coca-Cola was invented in 1886 in the US and was originally used as a medicine. The drink had some success but not very big. Then one American businessman bought the recipe and the drink became very successful. He was very good at marketing and he knew how to sell the product.

These days, the Coca-Cola company produces only a concentrated drink and sells it to many other companies around the world who have the rights to make Coca-Cola from the concentrated drink. These companies have exclusive contracts in their countries and nobody else can make it.

The recipe for Coca-Cola is a big secret and it was in a safe in a bank for many years. Many people know some parts of the recipe, but only two top managers of the company know the whole recipe. 

You can see one of the ads for Coca-Cola in the video.

Written by Danny for News in Levels

Interesting words: trademark, invent.

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