TikTok algorithm – level 3

02-05-2024 07:00

TikTok’s recommendation algorithm has once again come under the spotlight while the US pressures TikTok’s Chinese owner ByteDance to sell the app’s US assets or face a nationwide ban.

This algorithm is vital to ByteDance’s operations and is complex due to China’s export laws. Unlike its rivals, TikTok’s algorithm focuses on user interests rather than social connections, which enhances its effectiveness. The short video format allows for faster data collection and dynamic content exploration. This sets TikTok apart.

TikTok also encourages users to form public groups, aiding in understanding user behavior and interests. Originating from Douyin, its Chinese counterpart, TikTok’s algorithm benefited from China’s low labor costs for content annotation.

Difficult words: spotlight (when something is thoroughly examined by journalists and the public), set apart (to make someone seem distinctive or superior), annotation (adding notes or labels).

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What sets TikTok's algorithm apart from its rivals and how has it benefited from China's low labor costs?


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