Powdered beer – level 2

28-03-2023 15:00

A German company came up with a completely new product, powdered beer.

The idea was to reduce the heavy carbon footprint of exporting beer. The company calculated that using powdered beer would save about 3 to 5% of CO2 emissions for Germany every year.

The powder can make lager, pilsner, or dark beer. You simply mix the powder with water and drink it as normal beer. The first beer tastings were successful, and now, the company is looking for a partner to start the production. The company believes that the product can be on the market by the end of 2023. The idea is to sell the powder to breweries, they will mix it with water and fill the bottles. In the future, the company may sell powdered beer directly to people.

Difficult words: powdered (coming in a dry fine substance), carbon footprint (how much carbon dioxide an activity produces), brewery (a company which makes beer).

You can watch the original video in the Level 3 section.

What challenges does the company face in order to have the product on the market by the end of 2023?


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