Shocking advertisement – level 3

03-07-2014 15:00

This shocking advert has been banned from appearing on television until after the 9 o’clock watershed.

The minute-long video starts with a classroom of children playing and preparing to leave for a school trip, whilst a man grabs his breakfast at home and heads out in his car.

As the children play in a park, we see the man lose control of his car and crash through a wall.

But, on the other side of the wall are the children. The car flips through the air, landing on them and crushing them instantly.

The Northern Ireland road safety ad was made to highlight the dangers of speeding after figures showed 28 children have died from it since 2000.

Road safety minister Mark Durkan insisted the advert was sensitive.

The video then concludes with an empty classroom and the devastating statistic.

“You can never control the consequences, if you speed.”

Difficult words: ad=advert=advertisement (announcement in a public medium), the 9 o’clock watershed (the time after which shocking television programmes can be shown), insist (demand something to happen), sensitive (shocking), conclude (end), devastating (shocking), consequence (outcome).


Can an advertisement like this change anything?


If you read and listen to two articles every day, your reading and listening skills can improve fast. You can learn quickly and after some time you will not have to translate into your own language. You will simply understand. Why should you do this?

When you listen to people in your native language, you do not translate. You simply understand. The same has to be in English. When you learn English, you have to learn the whole sentences in context.

Students, who translate English texts, do exercises and do tests are very good at translating, doing exercises and doing tests, but they have problems with understanding English in real life. In real life, nobody waits for your translation. People usually use simple English when they speak but they use it fast. You have to understand with no translation to your native language. If you translate, you cannot be part of communication because you are thinking about the language too much. These words are maybe hard to read but they are true.

You also have to hear every new word 5 to 10 times if you want to remember it. That’s why we use the same words in one level. If you read and hear the same words again and again, you will understand them and remember them. If you know words from one level, you can go to a higher level and learn new words. It is important to go step by step, and read and listen to words which are used in English often. This is what we do with our news. In our short news, we use words which are used in English often. Level 1 has the 1000 most important words. Level 2 has the 2000 most important words, Level 3 has the 3000 most important words.

So, if you want to understand English fast and learn fast, read two articles or more a day. You can improve your reading and listening quickly when you read easy English news. We will help you learn English fast and understand it. When you use this website every day, you can learn 3000 words which you need for communication with anybody in English.

How to improve your English with News in Levels: 


  1. Read two news articles every day.
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