Children do not play with toys anymore – level 2

17-09-2026 07:00

Today, adults buy more toys than children do, while young kids want adult items like smartphones, makeup, and expensive perfume.

Thanks to social media apps like TikTok, young boys and girls are watching videos about beauty and grooming routines. Many eight-year-old children are using adult skincare products, which can hurt their skin. Big companies are happy about this trend because they make a lot of money selling products to young buyers. In addition, many children now say they want to be famous online influencers instead of going to school or playing outside.

Although big tech companies and advertisers encourage this consumer behavior, parents are the ones buying these products. Experts say parents should limit screen time and help their children enjoy a real, simple childhood.

Difficult words: grooming routine (the regular steps you do every day to keep your body clean and neat), encourage (to give someone confidence or hope, or to persuade them to do something), behavior (the way a person acts or does things).

You can watch the original video in the Level 3 section.

What steps do experts recommend parents take to counteract the influence of social media and advertisers on children?

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