Children’s social app – level 3
In Dubai, UAE, parents are building their children’s social circle on a mobile phone app called Play:Date.
The app allows parents to set up online profiles for their children and connect with like-minded friends for a play date. To create an account, parents can select details such as preferred language, interests, and schedules. The app’s designed for children up to 12 years old, and to generate revenue, it offers subscribers free vouchers on goods and services from its partner brands.
In 2017, Play:Date launched, and currently, it has more than 3,500 subscribers. The app is connecting families in the UAE, US, and the UK.
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