eBay and the Brain – level 3
In London, eBay opened the ‘Art of Shopping’, a space to help people learn about how they make purchases and to avoid copying others when they buy things.
The space has two rooms curated by Saatchi Art which you can walk around while wearing a headset. The headset measures gamma brainwaves, which relate to creativity and pleasure. At the end, people get specialised shopping carts that include product suggestions based on their experiences.
The Director of Communications at eBay said that eBay wants to remind people how personal, fun, and expressive shopping can be. The company has used neuroscience research to show what happens with inspired shopping versus regular shopping and that inspired shopping is more authentic to what people actually want and will make them happier.
Difficult words: curate (collect and organise), gamma brainwaves (one type of electricity in the brain), neuroscience (science related to the brain), inspire (fill someone with an urge to do something creative).
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