First class travel – level 2
First-class cabins are starting to look like small hotel rooms. They include sofas, double beds, televisions, desks, wardrobes, minibars, and, in some cases even showers.
Airlines are putting money into these upgrades despite slow economic growth and rising prices of everything. They believe that people who couldn’t travel because of the pandemic missed traveling and they will be willing to spend more for a luxurious flying experience. Even some leisure travelers are booking flights in business or first class.
German Lufthansa plans to invest $2.7 billion to improve some of its aircraft, while Qantas Airways is introducing a new first-class section. Airlines need to attract customers and recover from the financial losses which the pandemic caused.
Difficult words: upgrade (to improve something), luxurious (very expensive and beautiful), leisure traveler (a person who travels on vacation and not on business).
You can watch the original video in the Level 3 section.
What strategies do airlines use to encourage customers to choose business or first class tickets?
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