Walt Disney celebrates 100 years – level 2

06-11-2023 15:00

Walt Disney Studios, which is celebrating its 100th anniversary, worries about its future. Its stock price is the lowest in nine years of streaming.

However, Disney’s ability to adapt to changing times is not new. Back in the day, when Walt Disney was just one person, he welcomed new technologies like sound and color to make his animations more realistic. Disney also established 12 principles of animation to make sure that his works would be good and that they wouldn’t change too much. He made a big impact by using sound in cartoons, and his way of using music became a normal part of animation.

Now with streaming, investors are excited to see how Disney will change its future in the next hundred years.

Difficult words: realistic (looking real), principle (rule), investor (a person or organization which puts money into a business).

You can watch the original video in the Level 3 section.

What innovative strategies can Disney use to remain competitive in the streaming age?


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