Walt Disney celebrates 100 years – level 3

06-11-2023 15:00

Walt Disney Studios, on its 100th anniversary, faces concerns about its stock price hitting a nine-year low in the age of streaming.

Disney’s history is marked by adaptation to change. In the past Disney initially a single person, embraced emerging technologies like sound and color to make animations more lifelike. Walt Disney established 12 animation principles to ensure quality and consistency. He was also a pioneer in using sound in animations, influencing the industry. Real-world observation and study were integral to Disney’s fantastical stories.

Now, the challenge of streaming lies ahead, and investors are keen to see how Disney navigates its second century. While the stock price fluctuates, Disney’s legacy of innovation and adaptation continues to be a source of strength.

Difficult words: consistency (the quality of always behaving the same way or of having the same opinions, standards, and so on), pioneer (a person who is among the first to research or develop a new era of knowledge or activity), integral (essential, necessary).

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What strategies is Disney currently relying on to ensure it maintains relevance in the age of streaming?


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