A Theme Park Is Changing – level 3
The coronavirus pandemic has impacted all industries including theme parks. In 2020, Hong Kong´s Ocean Park was forced to close temporarily for over 200 days, and it reopened in September only with limited capacity.
Due to travel restrictions, the park totally relies on local visitors; therefore, the owners had to find alternate activities for them. People normally associate ocean parks with pandas and roller coasters rather than hiking, yoga, and glamping; however, according to the chairman of the Ocean Park, the current situation is an opportunity for the park to reinvent itself.
The park has made a loss for the past four consecutive years and there is no inbound tourism in Hong Kong right now; therefore, it is necessary to repurpose the park for a new market. The park wants to maximize and utilize its natural geography and features to come up with something different.
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