Ad About Racism – level 3

05-06-2020 15:00

In the US, following nationwide protests against police brutality, the company Nike is encouraging people to speak up about racism and not remain silent.

Nike posted the all-text ad on Friday, and it twists the brand´s famous slogan ´Just Do It´ by urging people to ´For Once, Don´t Do It.´

In the past, Nike was criticized for supporting anti-racism causes. For example, the company supported the former NFL star, Colin Kaepernick, who famously knelt during the national anthem instead of standing, as a form of a protest against police brutality in the US.

Another sneaker brand, Adidas, responded to Nike´s ad in solidarity of the message. It said that only together people can make a change and move forward.

Difficult words: twist (to change the shape or position of something), slogan (a short or memorable phrase that is used in advertising), solidarity (unity and mutual support).

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