Apple Electric Car – level 3
Apple´s possible entry into the global market for cars reemerged recently after going quiet since development first began in 2015.
Apple has kept its plans for an autonomous vehicle in secrecy, given the project´s potential to upend the industry, similar to how Apple´s iPhones have changed the consumer-electronics market. However, Apple likely needs to partner with a car manufacturer because setting up a car plant would cost billions of dollars and take many years. Two Korean automakers, Hyundai and Kia, responded to intense speculation about the potential new product by Apple. Both companies confirmed that they weren´t in talks with Apple to develop an autonomous vehicle.
Sales of electric vehicles are booming in Europe, reaching a record high in 2020. According to forecasts, by 2050, around 65% of all passenger-vehicle kilometers traveled will be electric, and there will be around 800 million electric vehicles out of a total 1.5 billion.
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