Apple opens a store in India – level 3

21-04-2023 15:00

Apple CEO Tim Cook has opened the company’s first owned retail store in India, located in the financial hub of Mumbai.

The move comes after years of planning and meeting regulatory demands, including sourcing some products locally.  Apple aims to increase sales growth in the country of 1.4 billion people and diversify its manufacturing footprint beyond China, highlighting the country’s increasing importance.

Apple’s sales in India hit almost 6 billion dollars in the year through March. With tech demand slowing globally, Apple has identified India’s expanding middle class as a lucrative opportunity for growth and is adding production in the country at an increasing rate.

Difficult words: diversify (to enlarge the range of products), manufacturing footprint (positioning of production and operating activities according to geographical location), lucrative (producing a great deal of profit).

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What kind of regulatory demands did Apple need to meet in order to open its first owned retail store in India?


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