Apple says sorry – level 1

14-05-2024 15:00

Apple has a new advert. The video is one minute long. It is about the new iPad. But people do not like it.

A hydraulic press breaks things in the video. The video wants to show what the new iPad can do. But people are upset. Even some famous people say that the video is bad. People think that things like iPad will stop creativity. They worry that these things will take over. People in Japan do not like the advert. They say that it is very bad to break things.

Apple’s marketing boss says sorry. He says that the advert is a mistake. People are also angry at the social media post by Apple’s boss Tim Cook.

Difficult words: advert (a short video about a product or service), hydraulic press (a machine which presses things), creativity (having new and unusual ideas).

You can watch the original video in the Level 3 section.

What are the reasons people are upset about Apple's new iPad advert according to the text?


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