Apple’s Drop – level 3

09-01-2019 15:00

In August, Apple became the first ever American public company to reach a $1 trillion evaluation. However, Apple announced a reduced revenue outlook recently which came as a shock to the stock market.

Apple’s CEO Tim Cook said that slow sales in China could cause the drop in value. After a lot of growth, experts say that China is facing an economic slowdown and 2018 is projected to have China’s slowest growth since 1990.

With Chinese consumers more careful about how they spend their money, Apple is not the only company to face the consequences. Western car companies and Starbucks, for example, are finding it harder to sell in China. Other analysts blame the situation on Apple’s expensive pricing strategy. The frequency with which people upgrade their iPhones is lower, as well.

Difficult words: evaluation (how valuable something is – how much money is in it), announce (to officially say to people), revenue outlook (how much money you think you are going to make), stock market (a market where people can buy stocks – parts of companies), CEO (a chief executive officer, the boss), consequences (the result, the situation which comes as a result of something).

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If you read and listen to two articles every day, your reading and listening skills can improve fast. You can learn quickly and after some time you will not have to translate into your own language. You will simply understand. Why should you do this?

When you listen to people in your native language, you do not translate. You simply understand. The same has to be in English. When you learn English, you have to learn the whole sentences in context.

Students, who translate English texts, do exercises and do tests are very good at translating, doing exercises and doing tests, but they have problems with understanding English in real life. In real life, nobody waits for your translation. People usually use simple English when they speak but they use it fast. You have to understand with no translation to your native language. If you translate, you cannot be part of communication because you are thinking about the language too much. These words are maybe hard to read but they are true.

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So, if you want to understand English fast and learn fast, read two articles or more a day. You can improve your reading and listening quickly when you read easy English news. We will help you learn English fast and understand it. When you use this website every day, you can learn 3000 words which you need for communication with anybody in English.

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