Apple’s new product – level 3
Apple’s anticipated mixed-reality headset is an ambitious attempt at a 3D version of the iPhone’s operating system. It has eye and hand-tracking systems that could set the technology ahead of rival products.
The roughly 3,000-dollar device is due later this year under the likely name of Reality Pro, and it’ll take a novel approach to virtual meetings and immersive video. It wants to change a VR industry that Meta currently dominates.
Apple is expanding into its first major new product category since it released its smartwatch in 2015. The company is entering an uncertain market with an expensive product, and it needs to wow customers. Apple’s 1,000-person-plus Technology Development Group has spent more than seven years on this project, and the company is counting on it as a new revenue source.
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What is the name of Apple's anticipated mixed-reality headset?
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