IKEA Pictures in a Museum – level 3
Dutch YouTube pranksters managed to trick more than a dozen art lovers into thinking that a cheap print from IKEA was a valuable work of modern art.
The team placed the cheap canvas on display in a museum of modern art in the Netherlands and asked the art lovers for an appraisal, saying that the art was by a famous Swedish artist called ’Ike Andrews’.
Apparently, nearly all of the 20 people interviewed fell for the lie; they talked of modernity, symbolism, emotion – the usual talk of an ‘expert’. The team eventually revealed its IKEA hoax and a majority of the art lovers saw the funny side but not all were pleased about being duped.
Difficult words: prankster (a person who plays pranks – practical jokes – on people), canvas (a painting), appraisal (an opinion judging the worth of something), apparently (according to the way things look), hoax (trying to make people believe something which isn’t true), dupe (to trick somebody).
You can watch the video news lower on this page.
What do you think of modern art?
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