Pierre Cardin Dies – level 2

04-01-2021 15:00

Pierre Cardin was born in Italy in 1922. Four years later, his family escaped to France. Pierre was born Pietro, but his family changed his name when they moved to France.

Cardin´s job was to make masks and costumes for theatres and films. In 1946, he became a tailor and he worked for Christian Dior, who was not famous at that time. In 1950, Cardin started his own fashion brand, and many people knew him for his unusual business practices. He started to sell clothes in department stores and his brand became even more popular when he started to sell other things like perfumes, watches, and cars. Many people did not like his business style, but it made Cardin famous in all the world.

Cardin died last week at the age of 98.

Difficult words: tailor (a person who makes clothes or makes them fit individual customers), brand (products that one company makes and the name that they all have), business practices (the rules and activities that a company has to make a lot money).

You can watch the original video in the Level 3 section.

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