Popular water bottle – level 1
People love Stanley cups. But they can be very expensive, mainly the special ones. People can sell them again for up to 300 dollars.
The cups are popular because of good marketing. The company knows what people want. The cups have handles and straws. They are easy to use and trendy. TikTok makes them even more popular, with millions of views.
Stanley starts making cups in 1913, But the company becomes very successful in 2016 with a new cup. This cup has no handle. Now, they make a lot of money. There is a video of a cup which is okay after a car fire. This makes the cup even more popular.
You can watch the original video in the Level 3 section.
What marketing tactics have contributed to the popularity and success of the Stanley cup since its creation in 1913?
LEARN 3000 WORDS with NEWS IN LEVELS
News in Levels is designed to teach you 3000 words in English. Please follow the instructions
How to improve your English with News in Levels:
- Do the test at Test Languages.
- Go to your level. Go to Level 1 if you know 1-1000 words. Go to Level 2 if you know 1000-2000 words. Go to Level 3 if you know 2000-3000 words.
- Read two news articles every day.
- Read the news articles from the day before and check if you remember all new words.
- Listen to the news from today and read the text at the same time.
- Listen to the news from today without reading the text.
- Answer the question under today’s news and write the answer in the comments.