Popular water bottle – level 3
Stanley cups, particularly limited editions, have become highly sought after and are reselling for hundreds of dollars.
The appeal lies in effective marketing strategies, understanding consumer preferences, and the cups’ practical design with features like handles and straws. Marketing expert Camille Moore emphasizes that Stanley succeeded by creating a great product, relying on word-of-mouth and social media rather than traditional advertising. The cups gained widespread attention on TikTok, accumulating over 970 million views under the hashtag ‘StanleyTumbler’.
Despite being around since 1913, Stanley’s fortunes skyrocketed after the introduction of the 1.2-liter ‘Quencher’ tumbler in 2016. The company’s revenue increased significantly, projected to reach 750 million dollars by 2023. A viral video of a Stanley cup surviving a car fire added to its allure, showcasing the company’s commitment to quality and exceptional customer service.
You can watch the video news lower on this page.
What strategies did marketing expert Camille Moore believe contributed to Stanley's success in selling their highly sought after limited edition cups?
LEARN 3000 WORDS with NEWS IN LEVELS
News in Levels is designed to teach you 3000 words in English. Please follow the instructions
How to improve your English with News in Levels:
- Do the test at Test Languages.
- Go to your level. Go to Level 1 if you know 1-1000 words. Go to Level 2 if you know 1000-2000 words. Go to Level 3 if you know 2000-3000 words.
- Read two news articles every day.
- Read the news articles from the day before and check if you remember all new words.
- Listen to the news from today and read the text at the same time.
- Listen to the news from today without reading the text.
- Answer the question under today’s news and write the answer in the comments.