Cereals for dinner – level 3

04-03-2024 15:00

Gary Pilnick, the CEO of Kellogg’s, suggested families facing financial strain could consider having cereal for dinner as a more affordable option.

He emphasized the affordability of cereal compared to other meal choices and highlighted the company’s marketing efforts to promote this idea. When questioned about the potential backlash, Pilnick expressed confidence in the concept’s reception, citing its growing popularity as a trend. He explained that cereal consumption extends beyond breakfast, with a significant portion consumed at dinner or as a snack.

Pilnick’s remarks reflect the company’s strategy to adapt to consumer needs amid financial pressures. However, his suggestion sparked debate over the appropriateness of such advice for families experiencing economic hardship.

Difficult words: strain (pressure or tension), backlash (a strong negative reaction to something), reception (how something is received or accepted).

You can watch the video news lower on this page.

What sparked debate over the appropriateness of Kellogg's CEO Gary Pilnick's suggestion for families facing financial strain?


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