iPhone sales go down – level 2

07-05-2024 15:00

Apple boss Tim Cook talked about worries about the company’s future.

Last year, Apple’s sales went down by 4% to 90.8 billion dollars. This happened mainly because fewer people wanted to buy iPhones. Leaders said that COVID-19 caused these problems. They think that sales will increase soon because of new products and AI.

Although there are problems like more competition and fewer sales in China, Apple believes that things will get better again. People are happy about Apple’s plans, like new products and improvements in AI, which are very important for its future.

Difficult words: sale (selling services and things), competition (a person or company who wants to be better than the others), improvement (making things better).

You can watch the original video in the Level 3 section.

What do leaders at Apple believe will happen to the company's sales in the future, and why do they believe this?


News in Levels is designed to teach you 3000 words in English. Please follow the instructions

How to improve your English with News in Levels: 


  1. Do the test at Test Languages.
  2. Go to your level. Go to Level 1 if you know 1-1000 words. Go to Level 2 if you know 1000-2000 words. Go to Level 3 if you know 2000-3000 words.


  1. Read two news articles every day.
  2. Read the news articles from the day before and check if you remember all new words.


  1. Listen to the news from today and read the text at the same time.
  2. Listen to the news from today without reading the text.


  1. Answer the question under today’s news and write the answer in the comments.


  1. Choose one person from the Skype section.
  2. Talk with this person. You can answer questions from Speak in Levels.


Stock images by Depositphotos