iPhone sales go down – level 3

07-05-2024 15:00

Apple CEO Tim Cook worries about the tech giant’s future. There has been a significant drop in sales, the largest in over a year.

Sales reached 90.8 billion dollars, which is a drop of 4% compared to the same period last year, primarily due to decreased demand for iPhones. Apple’s executives said the decline was caused by COVID-related supply disruptions, and they expect sales to rebound soon. They announced upcoming product launches and investments in AI.

Although there have been problems such as increased competition and dropping sales in China, Apple is optimistic about its future. The company’s stock rose after announcing a share buyback and dividend increase.

Difficult words: giant (an unusually big or powerful person or thing), rebound (to recover), dividend (a part of the profit of a company that is paid to the people who own shares in it).

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What strategies is Apple implementing to combat decreased demand for iPhones and ensure the company's success in the future?


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