Love for pumpkin spice – level 3
The average pumpkin spice blend has cinnamon, nutmeg, ginger, cloves, and allspice, and for many consumers, it gives the warm, fuzzy feelings.
For centuries, people have associated the pumpkin spice flavor with fall. Early American settlers used the same ingredients to preserve the fall harvests of meat, fruit, and vegetables. In 1976, Amelia Simmons wrote a recipe for the flavor in the first American cookbook. In 1934, McCormick made the flavor official with the name pumpkin pie spice. The company gave an easy method to get all the spices needed for pumpkin pie in one shake.
In the early 1990s, Starbucks capitalized on the flavor, and the company added the pumpkin spice latte to its repertoire of seasonal drinks. Since then, Starbucks has sold more than 420 million cups in the US alone.
People love pumpkin spice as its smell evokes memories. Some experts say the words pumpkin spice can spark cozy fall feelings which people crave at the end of a hot summer.
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