The true cost of food – level 3

04-08-2023 07:00

German discount supermarket Penny is asking shoppers to pay extra for certain groceries to cover their true cost and raise awareness of the environmental impact of food production.

Germans currently pay only 11.1% of their household budget for food, enjoying some of Europe’s cheapest groceries. However, this cheap food production comes at a high environmental price, with German agriculture responsible for a significant portion of greenhouse emissions.

During the true cost campaign, customers will be charged prices that include climate, health, soil, and water costs for selected products, and any extra income will be donated to sustainable farming projects. The initiative aims to make consumers consider the environmental consequences of their purchases.

Difficult words: awareness (when people know that something exists), initiative (an act or strategy intended to resolve a difficulty or improve a situation).

You can watch the video news lower on this page.

What do you think of Penny's initiative to make consumers consider the environmental consequences of their purchases?


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