Girls show their legs - level 3
In an ad-saturated city like Tokyo, classic ways to get people's attention through billboards or flyers just doesn't cut it anymore. So, what other space could they rent? Well, how about women's thighs?
Young women are renting out their thighs to advertisers in a bizarre media blitz to attract the ad-immunized Japanese consumers. This is the brainchild of one PR agent who saw the delicate area of women's bodies as the final frontier for his business.
"It's an absolutely perfect place to put an advertisement as it's what guys are eager to look at and girls are okay to expose."
He recommends that women wear miniskirts and long socks to make their billboards look more seductive and the girls really don't mind doing it.
"I wouldn't do this if they put it on my belly or places that I'm embarrassed to expose, but if it's on my chubby thighs, what would be the problem?"
In order to take part, the girls must be over the age of 18 and have at least 20 people on social networking websites.
Difficult words: cut it (work), blitz (competition), frontier (space), expose (show), seductive (attractive), chubby (rounded), take part (join).
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